Since only members of The Animation Guild, I.A. Local 839, receive the union newsletter, The Pegboard, I thought I would reprint an article I wrote for them about last year’s San Diego Comic-Con. So, here it is:
San Diego Comic-Con International: Is Too Much Enough?
When I set out to write this piece, it was going to be an article about the 2005 Comic-Con, but it soon became clear that my reporting skills are more suited to editorializing. As they say, opinions are like belly-buttons* – everyone has one and most are full of lint.
*Cleaned up for a family audience. What? Your family doesn’t read The Pegboard?
This year, by the time the counting is done, attendance will top 100,000, of which 17% are scantily-clad women, much to the delight of the other 82%, who are the drooling fan-boys. The last 1% are you and me, the pros who spend the rest of the year avoiding those 82%*.
*This is not true. Clearly, 37% of us pros are also drooling fan boys!
The Dealer’s Room, which is now a misnomer due to the overwhelming presence of Movie Studios, Toy Manufacturers and Publishing Companies, was crammed to the gills with booth after booth of the latest Simpsons’ toys, postcards for movies coming out at Christmas and Lou Ferrigno. Man, that guy is everywhere!
Where are the comic books, you might wonder? There are still a few of the stalwart dealers who drag out their boxes of back issues and set up tempting displays of the rare and expensive. But their numbers are dwindling and they are relegated to one end of the convention center.
The Comic-Con has become a huge PR event for the studios. Big name stars come out to plug their latest film, as long as it has something to do with comic books, animation, science-fiction, fantasy or horror. Gee, that doesn’t leave much out, except perhaps the latest romantic comedy with Jennifer Lopez or Reese Witherspoon. This year saw the first in-person appearance of Buffy herself (though not in the role of Buffy), Sarah Michelle Gellar. I can’t blame the companies for promoting their products. The Hollywood crowd draws the largest audience of anything at the Con other than the costume contest.
As far as the panels go, comics are still covered. Is it just me, or do you find that there are no panels you want to see all day and then at four o’clock there are three things on at the same time? Scheduling the panels has got to be a nightmare, but if it’s your panel, you sure don’t want to be opposite either Star Wars or The Simpsons… or the Hollywood Star in the football field-sized ballroom that sucks up three-quarters of the attendees.
One good thing for our industry, animation has become as important a part of the Con as comic books. Nickelodeon, Cartoon Network, Disney and Warner Bros. all have panels touting their newest shows and features. And there’s plenty of Anime to go around, too.
Another thing I want to know, if Comic-con is so huge, how come comic books don’t sell better? And one more thing, do you get the feeling that I’ve been bitten by a rabid Andy Rooney?
I do think they’re going to have to do something about the crowds. I have two suggestions, one relating to the other. Cap attendance at 100,000. I don’t think it’s necessary to cram any more people in and finally find the breaking point. And one way to keep attendance down slightly would be to make it pre-registration only. No walk ups admitted. I know this would upset some people. But if I have to get any closer to the guy who hasn’t showered in this millennium, I’m going to be upset and scream so loud, you might even be able to hear me in the next aisle.
A view of the Dealer’s Room from the 2004 convention. Now imagine even more people in there!
If this little rant makes it sound like I’m down on Comic-Con, I’m not really. It’s a shame it’s not the “intimate” gathering it was even ten years ago, but things change. And, of course, you’ll see me waiting in line next year to register. I’ll be behind the scantily-clad woman and 2,367 drooling fan-boys.